Here is an excellent Guide posted on the EVE forum full of tips about creating a new corporation.
New CEOs guide to making a successful corporation
You will find Tips about Purpose of the Corp, Location, Choosing a Name for the Corp, Proper Skills for the CEO, the Corp Activities, Goals and Roadmap to Success, Member Retention and Benefits, Empty Promises, Weeding out the Unsavories, and the Common Myth in EVE.
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